Acceptable Use Policy

This Acceptable Use Policy covers your usage obligations for your SMILE services and forms part of your agreement with us, along with your SMILE Terms and Conditions This policy sets out your usage obligations, what you can do to avoid breaching the policy and what happens if your usage is deemed to breach of the policy.

Use of our services

Broadly speaking you have an obligation to use our services for private, personal, and legitimate consumer purposes only. Failure to adhere to the policy may mean a loss of or restriction to your service. Below is a non-exhaustive list of your obligations and the types of activity which you should avoid.

Make sure you use our services only for private, personal and legitimate consumer purposes. You must not use our services for business purposes.

Avoid: Making calls, or sending texts in relation to the marketing, promotion or administration of a business, group or organisation; or any non-private/non-personal purpose. For example, sending bulk texts to a customer base, or a non-private/non-personal group distribution list; or making an excessive number of calls to an unusually large number of recipients, with the intention of promoting a business or service, or non-personal purpose would constitute use of our service for non-personal consumer use and would be in breach of this policy.

Do not use our services to generate artificially inflated traffic or to send automated or unsolicited text messages.

Avoid: sending abnormally high volumes of texts, or sending texts to an unusually large number of recipients, sending large volumes of texts in a short space of time or sending SPAM text messages are examples of usage which would be a breach of this policy.

You should not use, or allow anyone else to use, our services for call forwarding services, concurrent calling, paging services, onward calling services or to contact numbers that pay a revenue share and you can’t resell our services.

Avoid: making unusually high volumes of calls; or making calls to earn financial revenue or other reward.

You must not establish, install or use a gateway device, application or SIM box (including devices tethered via cable, Bluetooth or wifi, to a computer or the internet, when used for making large volumes of calls or sending large volumes of texts).

Avoid: Using gateway devices, applications, or SIM boxes to send automated messages or make automated calls.

You must not use our services for fraudulent or criminal purposes or in breach of law including making calls, sending messages which include or posting or downloading content which is offensive, defamatory, indecent or a nuisance.

Avoid: using our services to make nuisance calls, illegal file sharing or downloads or viewing illegal content would be a breach of this policy.

Use of our services whilst in our Europe Zone (excluding the UK) roaming destinations is intended for temporary, periodic travel such as holidays and short breaks and should not be used for extended periods of travel or if you are permanently resident in these destinations.

Avoid: Using your SIM outside of the UK for prolonged periods of time which don’t resemble reasonably usual consumer holiday patterns or travel behaviour.

If you use our services outside of the UK for more than 50% of a rolling 4 month period we will send you a text requesting that you moderate your use of our services. If your use of our services outside the UK continues to exceed 50% of your total usage in the two weeks following such a request this usage will fall outside our Acceptable Use Policy and we will impose further charges on your account or reserve the right to disconnect or restrict your service.

What happens if your usage falls outside this Acceptable Usage policy?

If we suspect you’re not behaving within our Acceptable Use policy, we reserve the right to impose further charges on you or disconnect your SIM card at any time.

We may also restrict access to just one part of your service (for instance, restrict your use of our text service if we believe you have sent texts in breach of this policy).

We will contact you if we are required to disconnect your service.

Data: If you are using the service in a way which we believe is harmful to our network we may introduce certain traffic management measures such as throttling which might reduce your speed, reduce access to your Plan, impose further charges on your account or we may disconnect your SIM. We will attempt to notify you before any disconnection takes place.